Misleading Organic Marketing

news_views_icon“Organic Marketing: Not Truthful, Often Misleading,” By John R. Block.organic_label
As someone who has dedicated his career to agriculture, I’ve often wondered what drives the now double-digit growth in the $35 billion U.S. organic products industry. Why are so many people willing to pay premiums up to 100 percent or more for items that carry an organic label, and do they really understand what that label means and — even more important — what it doesn’t mean? Many of these questions have now been answered in a blockbuster report by the scientific-integrity watchdog Academics Review. The report examines the last 25 years of academic and organic industry market research, public statements and often questionable marketing practices. What they have found should be raising red flags for all of us. Read more.

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